Texas_homecare

Texas Homecare Limited
Type	Home Retail
Founded	1972
Headquarters	Holborn, London, UK

Texas Homecare is a former chain of DIY stores in the UK . Founded in 1972, it was acquired by J Sainsbury plc in 1995 from Ladbrokes to treble the size of its Sainsbury\'s Homebase subsidiary.

Texas specialised in higher volume, lower margin DIY products. In its last 6 months, profits for were down 17% at only £2m on sales of £182m, the company having been affected by a recession and depressed housing market.

With its acquisition, Homebase hoped to hold around 10% of the total DIY market in the UK. In May 1995 it was announced that only 26 Texas stores were to close with limited redundancies. Sainsbury\'s found that full conversion to the Homebase format was an investment worth making and allowed £50 million for the task.

Marketing

Texas used a fictional character called "Texas Tom" in its advertising. During the early 1990s, this campaign was altered slightly to refer to Tom\'s place: "Only at Tom\'s place!"

See also

• Texas Tom TV advert from the 1980s
• Homebase
• Sainsburys
• Focus Do It All
• Do It All
• Great Mills (DIY)

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